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Creating a Dust-Free Customer Database


 

What questions are raised?


This session addresses the digital challenges for businesses. Especially the transition to technologies for business. This is usually held back or hindered by the following:

  • Lack of a clear vision for customer journey
  • Ineffective gathering and leveraging of customer data
  • Organisational resistance to change
  • Inflexible technologies and legacy systems.

What does this mean for business? It holds them back from adapting to the opportunities for growth and development. Watch this session to find out what the digital experts say to guide businesses through these challenges. 


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Who is speaking?

Katrina-Puranik



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