The secrets of copywriting are not as elusive as you might think. If you are dedicated to writing good copy, being mindful can be enough. But in the case of building a brand, and writing good copy that converts your readers, this is when it is important to turn up the heat and really work some magic
with your copywriting skills. This guide relates to copywriting from a marketing and advertising perspective. Either you are a copywriting, or you are looking to become one. Or you are looking for the aspects that make a good copywriter that you weigh up when hiring a copywriter.
Copywriting refers to content creation for advertisements, slogans, blog posts, emails, sales letters, technical documents, speeches, scripts and website copy. A "Good Copywriter" will look at your target audience and how they feel, think, or respond, and tie your content into your marketing strategy.
A blog is an article. It is the opportunity to write and inform your viewer on insights and stories relating to your industry. Additionally, they provide insight or social commentary on a variety of topics. These are published on your website or via online forums. A blog typically relates to a specific topic and ranges in word count from 300 to 2000 words. A blog will contain images, videos, interactive charts, infographics.
Create a vivid scene your prospect can quickly put themselves in, whether about an existing pain or an aspirational future
State how your solution will end that painful scene or bring the aspirational stage to life for them
Support your promise! What incentives are there if you fail to keep your promise? Where is your social proof?
Nudge the prospect to take action
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Inspire / Entertain Hook the reader
Inform / Offer
Something for free
Statistics / Proof
Validate your brand
Call to Action
This is your exciting stuff, that hooks the website visitor or email contact to connect with your brand. It is one of the more significant touchpoints for many businesses. Which is why you need to ensure that your content stays on topic.
The ultimate purpose is to give valuable, helpful or informative content to the reader to build a relationship built on trust and transparency. This is different to traditional marketing.
Deep dive into their behaviours and interests
What is an F-Shaped Pattern?
Landing Pages keep the websites SEO motor running. On your website, you create web copy to describe your business to your prospective clients. This is strategic content that is specific to your brand and its culture.
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