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Digital Toolkit Live Feed  - 02, March 2022

Facebook Groups for Small Business

Want More Out of Facebook? Find out how to Build a Group and Grow It!

PRESENTERS

Dante St James, Kay Ridge, Katrina Puranik

ABOUT

Dante St James the Digital Advisor, Meta Lead Trainer, and Entrepreneurship Facilitator is joined by the Digital Toolkit Panel as they explore Facebook Groups that work. What happened to Facebook Pages? They have been abandoned by the organic Facebook algorithm! Facebook Groups are where its at - find all this and more when you join us live to learn how the experts learnt their lessons the hard way! Join the Toolkit Live and Ask The Experts! Register below...

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DIGITAL TOOLKIT EXPERTS

Facebook Groups for Small Business - Latest Tips

Interests vs Sales

Groups in general in Facebook form around common interests, not businesses, they form around an interest, they go around a movement, and it's all about sharing a discussion, rather than promoting a business or a business or a product or so.

Public vs Private

Whether you want that group to be searchable and found by people who aren't necessarily invited to it? Or do you want it to be unsearchable, for instance, a support group for your for your clients, or a deeper engagement group or an instructional group where you're sharing learning materials, so people who've paid specifically to be part of your group, you wouldn't want that to be a public group?

Grab Those Emails Quickly

What you'd need to do if you're asking for an email address coming into the group, grab that email address out now and whack it into your CRM or whack it into your your MailChimp or wherever it is, you want to engage your people through email - our you lose your chance to get that data. There is no database in Facebook. 

Create a Safe Environment for Contributions

Post something and invites conversation and makes it feel safe for other people to contribute their voice to it as well. You want to do something which enables people to know that there's a next step, there's a contribution they can make inviting them to post their opinions, start a conversation yourself, just post something that makes it feel like not only am I am I picking up some ideas here from someone who's posting, but I'm actually being invited to respond to react to even put on my own things as a part of that community.

Interests vs Sales

Groups in general in Facebook form around common interests, not businesses, they form around an interest, they go around a movement, and it's all about sharing a discussion, rather than promoting a business or a business or a product or so.

Public vs Private

Whether you want that group to be searchable and found by people who aren't necessarily invited to it? Or do you want it to be unsearchable, for instance, a support group for your for your clients, or a deeper engagement group or an instructional group where you're sharing learning materials, so people who've paid specifically to be part of your group, you wouldn't want that to be a public group?

Grab Those Emails Quickly

What you'd need to do if you're asking for an email address coming into the group, grab that email address out now and whack it into your CRM or whack it into your your MailChimp or wherever it is, you want to engage your people through email - our you lose your chance to get that data. There is no database in Facebook. 

Create a Safe Environment for Contributions

Post something and invites conversation and makes it feel safe for other people to contribute their voice to it as well. You want to do something which enables people to know that there's a next step, there's a contribution they can make inviting them to post their opinions, start a conversation yourself, just post something that makes it feel like not only am I am I picking up some ideas here from someone who's posting, but I'm actually being invited to respond to react to even put on my own things as a part of that community.


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Dante St James - Clickstarter

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Kay Ridge - Dash Social

David Letizia - Your Business Optimised

Katrina Puranik - Ranking Australia

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