DIGITAL TOOLKIT EXPERTS
Facebook Groups for Small Business - Latest Tips
Interests vs Sales
Groups in general in Facebook form around common interests, not businesses, they form around an interest, they go around a movement,
and it's all about sharing a discussion, rather than promoting a business or a business or a product or so.
Public vs Private
Whether you want that group to be searchable and found by people who aren't necessarily invited to it? Or do you want it to be
unsearchable, for instance, a support group for your for your clients, or a deeper engagement group or an instructional group where
you're sharing learning materials, so people who've paid specifically to be part of your group, you wouldn't want that to
be a public group?
Grab Those Emails Quickly
What you'd need to do if you're asking for an email address coming into the group, grab that email address out
now and whack it into your CRM or whack it into your your MailChimp or wherever it is, you want to engage your people through email -
our you lose your chance to get that data. There is no database in Facebook.
Create a Safe Environment for Contributions
Post something and invites conversation and makes it feel safe for other people to contribute their voice to it as well. You want to do
something which enables people to know that there's a next step, there's a contribution they can make inviting them to post
their opinions, start a conversation yourself, just post something that makes it feel like not only am I am I picking up some ideas here
from someone who's posting, but I'm actually being invited to respond to react to even put on my own things as a part of that
community.
Interests vs Sales
Groups in general in Facebook form around common interests, not businesses, they form around an interest, they go around a movement,
and it's all about sharing a discussion, rather than promoting a business or a business or a product or so.
Public vs Private
Whether you want that group to be searchable and found by people who aren't necessarily invited to it? Or do you want it to be
unsearchable, for instance, a support group for your for your clients, or a deeper engagement group or an instructional group where
you're sharing learning materials, so people who've paid specifically to be part of your group, you wouldn't want that to
be a public group?
Grab Those Emails Quickly
What you'd need to do if you're asking for an email address coming into the group, grab that email address out
now and whack it into your CRM or whack it into your your MailChimp or wherever it is, you want to engage your people through email -
our you lose your chance to get that data. There is no database in Facebook.
Create a Safe Environment for Contributions
Post something and invites conversation and makes it feel safe for other people to contribute their voice to it as well. You want to do
something which enables people to know that there's a next step, there's a contribution they can make inviting them to post
their opinions, start a conversation yourself, just post something that makes it feel like not only am I am I picking up some ideas here
from someone who's posting, but I'm actually being invited to respond to react to even put on my own things as a part of that
community.