How to Promote Your Business
Online in 2022
Google Business Profile
Applying for a Google Business Profile allows you to be found more easily on Google searches and Google Maps. In a previous blog, we have mentioned how you can set this up.
Bing Places for Business
However, like Google My Business Profile, this site is on the Microsoft Site Bing. You can also synch with Google my business Profile.
Embrace Social Media
Social Media is a vital component of good business. You can post either organically (not paying) or buy paid advertising. Networking on LinkedIn by creating connections is also advised —both personal and company level. Share your blog content on your social media platforms. Visit Dash Social's Blog for more insights. Click here.
Get a Website
Every business needs a website. Your customers want to find you and one of the ways to retain confidence in your brand reputation is to have a current website. It is your promotional tool. It tells your business story and what you offer, provides contact information, and reflects your brand’s personality. Click here for information on Conetix - Your Premier Web Hosting in Australia
Start a Business Blog
A blog not only helps your company SEO profile but also entices your customers to your website. A blog also assists with your SEO as it updates your website.
Publish Videos on YouTube.
YouTube is used to distribute creative promotional videos that are relevant to your business. Talk to Nik Brown at Sky Jellyfish Video about video content creation - click here
Google SEO Strategy
Google has a wealth of applications for businesses to utilise. Most are free. Writing content that is strong with SEO and relevant keywords is essential for success with Google. Talk to a Google Business Specialist about what you might need to focus on for 2022. The things to remember are: Time, Consistency and Frequency of publishing content on your website for Google . Click here to read more on Ranking Australia's Blog.
Join relevant online communities
Sign up for a forum and occasionally post. Contribute content to build a rapport with the community.