Paid Marketing on a Budget
Learn the Secrets to Digital Marketing on a Budget!
PRESENTERS |
Taryn Syratt, Jeff Jaraved, Kerrie Saverin, Andrea Anderson & Katrina Puranik |
ABOUT |
Learn the Secrets to Digital Marketing on a Budget! Join Taryn & Jeff from CAASie.co, Andrea Anderson from Your Marketing Machines, Kerrie Saverin from Altitude Business Solutions & Katrina Puranik from Ranking Australia as we will explore the channels of Digital Marketing for Small Business - What do they cost - how can you get results on a small budget? Find out how from the Digital Experts - Run your ideas and methods by us and we will provide insight from our own experiences. |
TOOLS |
CAASie.co |
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DIGITAL TOOLKIT EXPERTS
Paid Marketing on a Budget - Latest Tips
The Sales Funnel Stages
Overall advice here was to look at your conversion rates to judge whether you are getting any value within your marketing avenues. Look
at each stage of the flywheel, what is the conversion rate at each stage - and work out how many leads you need at the acquisition
stage to reach the revenue growth you need to be successful in your efforts.
Here are our teams suggestions..
Acquisition
- Copywriting SEO
- Networking groups
- Content & Video
Activation
- Lead Capture
- Lead Generation Forms
- Facebook ads
- Phone calls
- Linkedin connections
- Quality content
Revenue
- Meetings
- Discount codes
- Maintain Communications with clients
- Onboarding process
Retention
- Costs vs Efforts -when choosing a marketing stream
- Accountability for you and your clients
- Checking in fortnightly with clients
Referral
- Create raving lunatics for your brand
- Ask for referrals
- Google Reviews & Suggestions
- Incentives for reviews
- Turn dead leads into referrals - for those who skip acquisition stage
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Advertise Here.
The Digital Toolkit actively supports Australian Small Business. If you would like to advertise your business on our topic articles -
talk to our friendly team who would be happy to chat about options for marketing that are available. Or Download our brochure below.