Digital Toolkit - 6th April 2022
Katrina Puranik, David Letizia & Kerrie Saverin
Join the experts as they explore three essential activities for Small Business for growth. Innovation, Automation and Delegation. We will explore Google Tools, Marketing Activities and Processes and last but not least - staff vs contractors. All this and more when you join us online. Don't forget to ask us questions in the Facebook group! RSVP Below
1:30pm Wednesday April 6th - CLICK HERE
DIGITAL TOOLKIT EXPERTS
Only 1 in 4 business owners know to setup Google Search Console. This Google Tools help you "tell" Google to rank your webpages on Google. You can submit your sitemap directly to Google so you can get found faster. It integrates well with Keywords Everywhere, and can be verified with adding a TXT record on your DNS settings with your Domain Name Registry. Google Search console is packed with information for small business online strategy. You can find out how to
Most CRM platforms will allow you to set up a customer journey that is your "sales funnel". Taking them from clicking on a lead magnet, to a form, into your database, with automatic responders. These are best when there are 3-4 steps to segment, respond, connect and nurture - or even move them out of the database. You can use competitions, spinners with discounts, downloads, or booking links embedded as a discovery call. The responders are brilliant with personalised information. The success rate of conversions have been higher with personalised content. Rather than a robotic and out-of-date content - this needs to be renewed a often as possible.
Using outsourced contractors helps you to utilise qualified and experienced people without having to pay wages, or train staff. Managing staff can be daunting, and you can end up never switching off. Having a team to rely on can be amazing when it comes time for break, your need emergancy leave - your team has got you covered. But with staff this can be problematic.
To help you manage your team and staff - you can implement a brilliant system that that integrates with a lot of platforms and has tremendous power for your business and communications and that is Clickup.
The Digital Toolkit actively supports Australian Small Business. If you would like to advertise your business on our topic articles - talk to our friendly team today.