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Small Business 2022: Innovate, Automate & Delegate - Latest
Tips
Innovate your online business with Google Search Console
Only 1 in 4 business owners know to setup Google Search Console. This Google Tools help you "tell" Google to rank your webpages on Google. You can
submit your sitemap directly to Google so you can get found faster. It integrates well with Keywords Everywhere, and can be verified with
adding a TXT record on your DNS settings with your Domain Name Registry. Google Search console is packed with information for small
business online strategy. You can find out how to
Automate Your Business with Sales Funnels
Most CRM platforms will allow you to set up a customer journey that is your "sales funnel". Taking them from clicking on a
lead magnet, to a form, into your database, with automatic responders. These are best when there are 3-4 steps to segment, respond,
connect and nurture - or even move them out of the database. You can use competitions, spinners with discounts, downloads, or booking
links embedded as a discovery call. The responders are brilliant with personalised information. The success rate of conversions have
been higher with personalised content. Rather than a robotic and out-of-date content - this needs to be renewed a often as possible.
Delegate tasks in your business to contractors
Using outsourced contractors helps you to utilise qualified and experienced people without having to pay wages, or train staff.
Managing staff can be daunting, and you can end up never switching off. Having a team to rely on can be amazing when it comes time for
break, your need emergancy leave - your team has got you covered. But with staff this can be problematic.
To help you manage your team and staff - you can implement a brilliant system that that integrates with a lot of platforms and has
tremendous power for your business and communications and that is Clickup.