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Digital Toolkit (Edited Video)  - 23rd, February 2022

Small Business Websites & Call-to-Actions

Are your website forms getting ignored?

PRESENTERS

Alex Cumberland, David Letizia, Lynne Spalding, Katrina Puranik, Carly Reading, Jamin Andrews & Nicole van Hattem

ABOUT

Join Alex Cumberland Digital Project Manager at Oncord Software and the Digital Experts as they explore Website Forms. Call to Actions come in a wide range of shapes, sizes & colours - but knowing how to make them work is a whole different ball game.

TOOLS

View Oncord's Marketing Tools
View Dash Social's Website
Try the Google Ranking Quiz
Try Hotjar for your website

GET IN TOUCH



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DIGITAL TOOLKIT EXPERTS

Small Business Websites & Call-to-Actions - Latest Tips


Need Ideas?

Use buttons in clear view on entry to the website that inspires them to take action. Use "action words" so that they know what they will be in for. "Buy Now", "Sign up" or "Read more" is very specific of what will be expected of them when they click. 

Writing Tips to Create Conversions

Context is everything. Where you place your call to action is usually at the start or at the bottom of a page. Write in first person, and in present tense - Google likes this! This will help your SEO. Don't waffle to get content length - quality is better than quantity. Be clear and concise - and most of all targeted. 

Tools to Test & Improve

Simplify the layout - clutter is noisy and distracting. Be mindful of contrast and backgrounds, your call to action should stand-out. Use tools like hotjar to measure the activity that is happening on the page to ensure you are getting the desired reactions to your content. 

Excellent Example CTAs...

WANT MORE ADVICE?

Alex Cumberland - Oncord

Oncord

David Letizia - Your Business Optimised

Your Business Optimised

Katrina Puranik - Ranking Australia

Ranking Australia - Google Ranking Specialists

Carly Reading - InkblotVA

InkblotVA

Jamin Andrews - Conetix

Conetix

Nicole van Hattem - Hot and Healthy Global

Hot and Healthy Global

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The Digital Toolkit actively supports Australian Small Business. If you would like to advertise your business on our topic articles - talk to our friendly team today. 

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