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Digital Toolkit  - 6th April 2022

To Niche or Not to Niche

Thinking about niching?

PRESENTERS

Nicole van Hattem, Dante St James, Jamin Andrews & Katrina Puranik

ABOUT

Join the experts as they explore niching for businesses. We will explore what niching is, researching and discovering niches in your industry, and how to target a niche audience.

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DIGITAL TOOLKIT EXPERTS

To Niche or Not to Niche - Latest Tips


To niche or not to niche, that is the question.
When building your business you need to consider a lot of aspects with relation to marketing, business structure, employees finances, opportunities, networking the list keeps going. Nicole van Hattem explorers niching for your business and whether that niche is worth pursuing.  

Are you spreading yourself too thin?
Do you want to be a master or jack of all trades or do you want to be seen as a master in in one particular area? This is such a personal decision. This segment explores the questions that you should ask yourself if you are thinking about specialising, and this move should be considered carefully. Making sure that you pay very close attention to what your needs are and the directions that you want your business to follow.

Industry Specialisations
Business specialisations or specific experts in various industries are highly sought after. Especially when someone needs a problem solved. W hen you're creating your business or your website, your branding, your marketing collateral. If it's too broad, you're not really sending the right message. So it's essential that you are plugging into one specific area.

Google Loves Niche Businesses!
And this is also great for from a Google perspective as well. Because you want to be seen as an authority in your niche area to be able to be found on page one for your industry or your special special areas. Feel free to contact the Nicole van Hattem to explore your niche. As she is a business success coach, she will ask you lots of questions and help you to drill down to your area, where you shine and work out how you can move forward and achieve success for your business. 

WANT MORE ADVICE?

Nicole van Hattem - Hot and Healthy Global

Hot and Healthy

Dante St James - Clickstarter

Dante St James

Jamin Andrews - Conetix

Conetix - Premier Web Hosting

Katrina Puranik - Ranking Australia

Ranking Australia - Google Ranking Specialists

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To niche or not to niche - Nicole van Hattem explores the approaches to business specialisations with The Digital Toolkit panel. 


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