Messaging is a powerful, realtime tool for small businesses. There are also consumers who choose one shop over another purely for the messaging aspect over calling customer service. This seems to generate a feeling of a personal connection with the brand.
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Source: Dante St. James, Business Station, AusIndustry via the ASBAS Digital Solutions Program - Click here to view original post.
Yes, an algorithm is a set of rules, similar to a recipe that follows problem-solving operations by a computer; Facebook uses an algorithm that constantly is changing.
A profile is a place on Facebook where you can share information about yourself, such as your interests, photos, videos, current city and home town.A Facebook Page lets you engage with people on the platform and offers tools to help you manage and track engagement.A Group is a page created for an organisation or business to promote activities. Users can join the group and post their thoughts. The primary purpose is to help users socialise on any topic within the Facebook community.
Initially, Facebook was called Facemash and started in 2003. The platform was initiated as an online service for students to judge the attractiveness of their fellow students. The primary developer was Mark Zuckerberg; the platform was against university policy and taken down after two days.In 2004 Zuckenber registered URL http://www.thefacebook.com, and in 2012 Facebook became a Public Company.
Facebook has been around for some seventeen years, and in that time, the platform has changed considerably. The success of Facebook
stems in part from Facebook insistence from the very beginning that members are transparent about who they are. The concept is that
transparency is necessary to form relationships, sharing ideas and information.
You can monetise content with Facebook using in-stream ads, fan subscriptions, branded content, subscription groups or becoming an Influencer.
In-stream ads - longer videos, content used is best suitable for advertisers. Facebook payments -calculated by the number of video views and who the advertisers are. Your advertisements, created in the Creator Studio.
Fan Subscriptions - Receive payments through monthly recurring fees. Identify supporters by a badge Facebook provides them in comments and rewards them with exclusive content and discounts. Successful when the pages have a large audience and an active following. Access to fan subscriptions is by invitation only.
Subscriptions Groups – Works well with groups that have an active community. To qualify, you must have admin status on the Facebook group page. Use the Creator Studio to get started.
Influencers – Individual that has a reputation on a specific topic. They have a large following, and brands pay them to speak about their product or service.
Branded content - Used for Branded partnerships. Works with pages that have an active and loyal following. Facebook has created a tool Brand-Collabs Manager. To access a branded partner, you will need to request access and apply for Brand Collabs Manager.
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