Optimised Marketing with Google Analytics

Step 1: Create a GA4 Property

• Open Google Chrome & Login
• Go to the Google Analytics website (analytics.google.com)
• Create a new Google Analytics 4 property for your website. Follow the instructions provided by Google to set it up.

Step 2: Install and Activate the Google Analytics for WordPress Plugin

• Log in to your WordPress dashboard.
• Go to "Plugins"
• Add "New"
• Search for "Google Analytics for WordPress" plugin by "Google Site Kit" and click on "Install Now."
• Once installed, click on "Activate" to activate the plugin.

Step 3: Connect the Plugin to Google Analytics

• After activating the plugin, you'll see a "Site Kit" menu item in your WordPress dashboard. Click on it.
• On the welcome screen, click "Start Setup."
• Sign in with the same Google account you used to create the GA4 property in Step 1.
• Follow the prompts to grant necessary permissions to the plugin and select your website.
• On the "Success" screen, click "Go to Dashboard."

Step 4: Configure Google Analytics for WordPress

• In your WordPress dashboard, navigate to "Site Kit" and click on "Settings."
• Click on "Connect More Services" and search for "Google Analytics."
• Click on "Set Up Analytics" under Google Analytics.
• On the next screen, click on "Set up with the new Google Analytics."
• Find your website in the list and click "Continue."
• Review the permissions requested by the plugin and click "Allow."
• On the next screen, select the Google Analytics 4 property you created in Step 1 and click "Confirm."

Step 5: Verify the Setup

• Once the setup is complete, you should see a success message. You can click "Go to the dashboard" to explore the analytics data.
• To verify that GA4 is properly installed, go to the "Insights" tab in your WordPress dashboard and check the analytics data for your website.

That's it! You have now set up Google Analytics 4 on your WordPress website using the Google Analytics for WordPress plugin. Remember that it may take some time for data to appear in your GA4 reports, so be patient while the tracking data accumulates.

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https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup